The labels of this famous old brand have been
evolving, and indeed improving. When Bodegas Internacionales (including Diez Mérito, Pemartín and
Bertola) was bought from the State from the ashes of Rumasa along with Rioja
house Paternina by Marcos Eguizábal in 1984, he used the old Bertola labels at
first, changing only the producer’s name to Federico Paternina. New labels were
subsequently designed which had the producer’s name as Diez Mérito and were
smart enough, but not eye catching. The latest ones are better as they
highlight more clearly the wine’s age: 5 years for the Cream and Fino and 12
for the rest, and they look more “Sherry”. Now they just need to update the website...
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| Old label... |
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| Next Label... |
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| New label |
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